Skvělý breakdown, Emily 💯 Opravdu to vypadá, že kampaň zasáhla všechny správné noty... Skutečný wow moment pro ty, kteří si nárokují první vlnu, a zároveň buduje faktor žádoucnosti pro ty, kteří hledají nominace. celkově vytváří efekt virové sítě napříč CT
Emily Lai
Emily Lai19. 8. 23:58
Monad cards are going to proliferate the timelines because they hit all elements of: - curiousity and discovery: “did i get a card? what does it say?” - status and recognition: “look at what my card says!” + “look who was eligible for one” - creativity and aesthetic appeal: making personalized card graphics that people want to share - wholesome viral mechanics: beyond sharing the card, the nomination element is powerful both for people who receive one (they’ll even more likely share) but also from those engagement farming with “who should i nominate?” posts - *edit, one more* community signaling: @keoneHD just tagged me in a tweet to tell me i got a card Simple lil digital experiences like this is how you get your brand name all over CT
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