Traditional fan engagement: - Buy merch -> get product - Subscribe -> get content - Attend event -> get experience Superfans who share, promote, and build community get nothing extra. Superfans co-create, share, and become a marketing engine. They add value. Fan tokens will be the future of brand building. Own part of the ecosystem and benefit beyond just loyalty rewards.

Crypto Treasuries are diversifying towards alts and NFTs. I've personally spoken to a few institutions and its an ongoing effort. Today, most of these are yield-seeking investors. But, there are new entrants that are strategic in nature. Strategics want access to ecosystems that may benefit them in the future. The new Corporate Strategic Treasury strategies are inside of companies that understand they can't be left behind if their industry turns to Web3. Its a hedge, but its a big one when you consider what they're hedging. If you're a big studio in an industry that is copy/pasting old brands out of existence, you're looking for an edge on your competition. Where is the edge? Original brands with existing audience. This is an exceptionally scarce thing in the entertainment biz. These studios invest $150m+ to bring a show, movie or game to market. And they do that multiple times a year. Netflix spent over $16b in 2024. Disney spent over $23b in the same year. If you were going to hedge that book of business, access into the scarcest and most valuable parts of your own industry is very valuable. And, before they buy, they'll do their diligence: -Is the brand strong enough for the regular consumer? -Has this brand been above board since launch? -Has their PR been professional? -Is this a brand that has stood the test of time? I can only think of a few that tick all the boxes and align appropriately to the strategy.

Insane week @Claynosaurz HQ. Hottest topics of the week: 1. Community ownership 2. Studio-level growth 3. Pan-Asia entrance

"Everyone that’s doing this is looking for an interesting narrative that isn’t buying BTC” Spoke to a tradfi friend - seasoned, 40 years experience, been in crypto for many years working on structure institutional level stuff Info on new NFT treasury strategies

GM from the early shift. Doors open, ideas brewing.

If you think @Claynosaurz is just a “small NFT project,” you’re seeing the tip of the iceberg. We are an entire entertainment studio, spanning over 100 people, building the first Web-3 native digital franchise. “Great things are not done by impulse, but by a series of small things brought together.” Outsiders might see a digital collectibles project, but what we’re building is far bigger, engineered to endure. Our Human Engine: When you add it all up, there are over 100 people actively working on Claynosaurz at any point in time. Core Team: Around 45 people (25 full-time, 20 part-time) across creative, marketing, and product divisions, plus leadership, finance, and operations. Third Parties & Partners: To go further (and faster), we partner with external experts: Creative: Different studios for 3D production (directed by our in-house talent) and Mediawan co-producing our TV show. Marketing: Agencies for licensing & merchandising and YouTube growth. Product: Dedicated dev team with 7 bodies (prev. had a fragmented approach, so this is new and should accelerate many developments); and, crucially, Gameloft’s 40+ person mobile game team dedicated to Clayno. At any given time, well over a hundred people are moving the vision forward together. Deep Structure, Not Just Numbers But this is about more than headcount, it's about what that collective focus unlocks: Creative Division: From viral TikToks to TV show artistry and IP stewardship. Marketing Division: Brand-building, true community engagement (growing here), major launches, and e-commerce. Product Division: Achievement system overhaul, tech integrations, and ongoing improvements. Always grounded in user experience. Leadership sets the course, clears the path, and keeps every part connected, while our external pros amplify in all the right places. Why the Scale Matters “Vision without execution is hallucination.” With the scope of what we’re building, scale isn’t a luxury, it’s a necessity. This breadth of talent lets us deliver on parallel tracks: TV, gaming, e-commerce, community tools, and more, all at the standards our holders deserve. The Ongoing Mission -Hundreds of hands, minds, and hearts are all orchestrated toward: -Achievement Systems as polished as Fortnite or Steam. This is our true competition. -A website and tools that genuinely empower DAOs and subgroups. -Serious moves to win on YouTube, reach new audiences, and tell our story. -Making collectibles, especially Popkins, matter across every experience Progress, for us, is measured in alignment, not just internally, but with our community as well. The invisible compound efforts that, over time, create something unmissable. So if you’re still wondering what Claynosaurz “is”, it’s this network of a 100+ person team coupled with our growing community. Together, building at a scale that's never been seen in this manner. We are laying the foundation for something meant to last. Much of it happens off the main stage, and this will change. I want to personally lead the charge on a new era of transparency that does not exist outside of Web3. One where the stage is not just the team, but all contributors, fans, holders, collectors.

There’s a shift happening in plain sight. We’re watching two worlds run on separate tracks. On one side, you have NFTs priced out of discovery. Premium markets where entry points feel insurmountable, where the UI is clunky, and where "collectors" means a very narrow group of people who already figured out the maze. It's not sustainable, and frankly, it's not reaching the audience that should be engaging with this technology. On the other side, you have millions of people already collecting, trading, and obsessing over digital items every single day. They're just doing it in gaming environments where the experience is seamless, intuitive, and built around actual utility and enjoyment rather than speculation. The gap between these two worlds isn't technological. NFTs are the underpinning technology that can serve both. The gap is experiential. It's in how we present, price, and distribute these assets across the entire demand curve. What we're building toward isn't about convincing traditional collectors to try gaming, or convincing gamers to become NFT collectors. It's about recognizing that collecting is collecting, regardless of the environment. The technology exists to make digital collectibles accessible, discoverable, and valuable across every price point and every platform. The future isn't about choosing sides between premium collectibles and gaming assets. It's about building the infrastructure that lets these markets speak to each other, where someone can start their collecting journey at any level and grow with genuine discovery and engagement. We're not disrupting collecting. We're completing it.

Mega opportunity for @claynosaurz and @nobodysausage alike! We've known Kael for some time now, and what he's built with Nobody Sausage is nothing less than impressive. A single artist, doing what they love, and conveying that into a massive social media brand. Nobody Sausage has 30m+ followers and around ~1 billion annual views, completely organically. This trumps all of us in Web3...combined. For Clayno, we're bridging the gap going from Web3 to Web2 with massive retail-facing launches - a mobile game and a TV show - and Nobody Sausage is a great partner and platform to help launch these into a much wider audience. For Nobody Sausage, converting massive social media following into hardcore fandom is the next step. We are here to help bridge from Web2 back into Web3. Not for the sake of it, but because real buy-in creates community, culture and fandom. The Nobody Sausage token is the base layer for a memetic movement. As we begin this journey, we will deploy ever-more resources towards potential opportunities. Kael is a single artist, who has built something amazing, and has tons to choose from. Not too different from when Clayno minted, had a different kind of success, but needed help too. Our Navy Seals are ready to rumble.

We built our collections to be programmatic not just for the obvious marketability - this where the mind goes first - but because it introduces a ton of scalability and strong collector economics. @Claynosaurz herds and Popkins pods are sets of up to 9 characters that come together cohesively around their traits. The individual NFTs are fractionalized relative to the whole set. This means: 1. A collection of 25k is really closer to 2.8k sets. 2. A set is harder to collect than just buying an individual collectible. The thrill of the hunt still exists in an online environment where collecting can sometimes be as easy as just clicking “buy”. 3. Each set is more valuable than the sum of its parts. Collectors capture value. Ultimately, collectors get to enjoy their own journey of discovery and acquisition that can take time. The result is an experience that collectors come back for, a collection that is far more scarce than appears, and real value for those that are truly fans.

Excitement around NFTs has been too quiet lately But certain teams have been shipping Let’s see what they are up to 1/8