You’re probably doing too much — and killing your productivity. As a CEO, I defaulted to “do it myself.” Founder-driven execution has merit, but prioritization is what separates a workhorse from an effective executive. The simplest tool to start prioritizing is the Eisenhower Matrix. I use it everyday to review and organize my backlog: For each task ask: Is it urgent? Is it important? The matrix tells you whether to do, schedule, delegate, or drop it. This is valuable because it forces you to protect time for the non-urgent but high-impact work that compounds long-term. Oh and fun fact: despite what you’ll read, Eisenhower didn’t “invent” it. He just gave a 1954 speech contrasting urgent vs important and Stephen Covey popularized the framework in his book 7 Habits (1989) and slapped his name on it.